Every major brand.
One honest opinion.
We fit LG, Mitsubishi Electric, Daikin, Samsung, Toshiba, Fujitsu, Panasonic and Midea across the West Midlands. LG is our top pick for most homes — but the right brand depends on your room, your budget and what matters to you. Here's the honest rundown of each, with real fitted prices.
The two brands we recommend most
On most quotes we'll price LG and Haier side by side. LG is the one we fit most; Haier gives you nearly the same comfort for less. Here's exactly why we picked these two.
LG
The brand we fit most. Quietest-in-class 19 dB indoor units, the best-looking range (Artcool), 10-year compressor warranty, and usually £150–£400 cheaper per room than Mitsubishi or Daikin.
See the LG range & prices →Haier
New on our price list and earning its place. Wi-Fi control, self-cleaning coils, around 20 dB on quiet mode and up to a 7-year warranty — for £100–£250 less per room than a like-for-like LG.
Why we chose Haier →Haier
Our second top pick — premium features, sensible money
Haier is the world's largest home-appliance manufacturer and now one of the fastest-growing air conditioning brands in the UK. The Flexis Plus and Pearl ranges give you Wi-Fi control, self-cleaning and near-silent running at a fitted price that undercuts the traditional premium names by a clear margin — which is exactly why we've started pricing it alongside LG.
Mitsubishi Electric
The installer favourite — bulletproof reliability
Mitsubishi Electric is the brand most experienced UK installers reach for when they want zero call-backs. The MSZ-AP wall range is quiet, efficient and famously long-lived — we still service units we fitted over a decade ago that run like new.
Daikin
The world's biggest AC brand — engineering first
Daikin only makes air conditioning and heat pumps — no TVs, no phones. That single-mindedness shows: the Perfera and Stylish ranges are among the most efficient units you can buy, and the flash-streamer air purification is a genuine plus for hay-fever households.
Samsung
WindFree cooling — no cold draughts
Samsung's party trick is WindFree: once the room hits temperature, the unit pushes air through thousands of micro-holes so you feel cooling without a draught. For bedrooms where someone hates 'air blowing on me', it's a genuinely clever solution.
Toshiba
Invented the inverter — quietly excellent
Toshiba invented inverter air conditioning in 1981 and still makes some of the most efficient compressors in the world. The brand flies under the radar in the UK, which means premium-Japanese engineering at mid-range prices.
Fujitsu
The workhorse — dependable, no drama
Fujitsu doesn't chase headlines. It makes honest, dependable units at fair prices, and it's been a favourite of UK commercial installers for decades — which tells you something about reliability under daily hammering.
Panasonic
nanoe-X air purification built in
Panasonic's differentiator is nanoe-X — an active air-purification system built into the indoor unit that targets bacteria, viruses, pollen and odours. For households with asthma, allergies or pets, it's the most complete air-quality package in a domestic split.
Midea
The budget-smart choice — big-brand factory, small-brand price
Midea is the largest air-conditioning manufacturer in the world by volume — they build units for other brands you've heard of. Their own-label range gives you modern inverter tech, Wi-Fi control and decent efficiency at the lowest fitted prices we offer.
How to pick in 30 seconds
LG — best blend of quiet, looks, warranty and price.
Haier — near-LG comfort for £100–£250 less per room.
Mitsubishi Electric — the lowest failure rate in the industry.
Panasonic nanoe-X or Daikin flash streamer.
Samsung WindFree — draught-free bedroom cooling.
Midea — proper fixed AC at the lowest fitted price.
Fujitsu or Midea — dependable and simple for tenants.
Still torn? WhatsApp us a photo of the room and your rough budget — we'll recommend one brand and one model, same day.